The trendy Stockholm-based fashion company premiered a new line, Resort 2012, at SIR Stage37, presentation style on Thursday, June 9. Guests on 37th Street were greeted with the intense drum solos of Victoria Smith, elevated on a riser just outside the Stage37 elephant doors. Inside, a serpentine runway encircled an optically deceiving set built by Bernhard Link Theatrical. Olivier Cheng served champagne and chocolate as the models. Bureau Betak was the producer.

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