Buzz
Yves Saint Laurent premieres Bell D'Opium at SIR Stage37
Yves Saint Laurent debuted the much-anticipated Belle D'Opium to the New York crowd at SIR Stage37, and Maggie Gyllenhaal, Ashley Olsen, M.I.A., Tinsley Mortimer, Katie Lee Joel, Shosanna Lonstein Gruss and D.J. Alexa Chung all dropped by for a whiff.
Guests were ushered into the YSL "experience" room, where they sat on cushioned benches in a white-walled room. As the platform began to spin, projections from an YSL video were splashed on screens to seemingly exude the aura of the fragrance. There was even a fire juggler performed at the event...
8 Shows in 6 Days!
SIR Stage37 Hosts New York Fashion Week
Top designers from traditional to avant garde chose SIR Stage37 as the space to present their fashion week collections. With its 30’ ceilings, a large open main room, and easy, street level access, SIR Stage37 proved to be the right partner to produce eight shows in six days without a hitch, providing:
• Sound and lighting
• Technical direction
• Full production support
• Runway construction
• Spacious dressing, hair and makeup facilities
• Musical instruments and staging
Shows during New York Fashion Week at SIR Stage37 included:
• Cushnie et Ochs
• Irina Shabayeva
• Marios Schwab for Halston
• Style360/Elle Magazine Shows:
• Bebe/Kardashian
• Walter
• Malan Breton
• Pete Wentz for Clandestine Industries
• Emu
(photo by Scott DeVillers)
Pete Wentz at Stage37
Pete Wentz attends the Clandestine Industries by Pete Wentz fashion show at Stage 37 and surprises the audience by coming out dressed as Hannibal Lecter. See photos here>>
Sarah Jessica Parker Wows Halston Crowd at Stage37
Sarah Jessica Parker appeared at New York City event space Stage 37 for the Halston Fall 2010 Fashion Week presentation. Read more here>> and here>>
Irina Shabayeva - Project Runway Winner : Fall 2010 debuts at Stage37
The much anticipated show of Project Runway winner, Irina Shabayeva took place Saturday at Stage 37. See photos and video here>>
See more here>> and here>>
Project Runway Winner Irina Shabayeva Debuts Fall 2010 Collection at Stage37
Irina Shabayeva, the season six winner of Project Runway, will debut her Fall 2010 collection on Saturday, February 13th during New York's world-renowned Mercedes-Benz Fashion Week. The show will take place at SIR Stage 37 (508 West 37th Street) from 7:00 p.m. to 9:00 p.m.
Kardashian Sisters to Premier Their Bebe Collection at Stage37
On Feb. 16 at 10 am, the Kardashian sisters (Kim, Khloé and Kourtney) are set to show their new line for Bebe in NYC.
Instead of being held at the Bryant Park Tents, the presentation will take place at SIR Stage37 on Manhattan's West Side. "This will be a perfect venue for Bebe to feature a 'sneak peek' of our Bebe-Kardashian Collection launching in stores mid-February," said a company spokesperson. This show is not open to the public.
Marios Schwab to present his first Halston collection February 15 at Stage37
Designer Marios Schwab will present his first collection for Halston at Stage 37 on February 15 as part of New York's Fashion Week. Read more here>>
Absolut Vodka at SIR Stage37
Absolut Vodka chose SIR Stage37 to host their ad campaign launch event. (photo by Anders Krusberg)
Stage37 Grand Opening
Stage37 hosted a star studded Grand Opening Celebration, featuring giveaways of both a Fender and Paul Reed Smith guitar to four lucky guests.
BizBash Show Celebration Toast
BizBash Magazine hosted its annual awards celebration toast at Stage37. "The BizBash post award show celebration toast at SIR Stage37 was a dazzling intro for a great new space!"
-Richard Aaron
President, Bizhash