Athleta – Crush Of Adrenaline

A first for fashion, sports clothing brand Athleta debuted a new collection on a custom built stage.

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Gant by Michael Bastian

Using draped garage as entrance, guests were greeted inside with champagne service and proceeded to wend through the 16 vignettes.

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Farm Santuary

Under the theme Fashion Loves Animals, supporters of this animal rights organization raised raised money for the cause and honored fashion line Vaute Couture with its animal friendly clothing line.

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Nouveau Collective

Fashion Trade Show.

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Lands’ End Presentation

Fashion Editor Preview & Cocktail Reception for 150.

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Adidas NEO Fashion Show

Selena Gomez hosted a showing of the clothing line she and Justin Bieber promote.

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MAC Viva La Glam launch

SIR Stage37 hosted MAC Cosmetics’ launch of their 2012 Viva La Glam campaign.

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Band of Outsiders 2012

Scott Sternberg and co. returned to SIR Stage37 with the wild west in tow.

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Levi’s Spring 2012 Press Preview

Famed American jeanswear label Levi's presented their Spring/Summer 2012 collection.

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Mizrahi for QVC

Fashion designer Isaac Mizrahi and cable channel QVC celebrated the launch of their new joint venture.

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