

Athleta – Crush Of Adrenaline
A first for fashion, sports clothing brand Athleta debuted a new collection on a custom built stage.


Gant by Michael Bastian
Using draped garage as entrance, guests were greeted inside with champagne service and proceeded to wend through the 16 vignettes.


Farm Santuary
Under the theme Fashion Loves Animals, supporters of this animal rights organization raised raised money for the cause and honored fashion line Vaute Couture with its animal friendly clothing line.


Nouveau Collective
Fashion Trade Show.


Lands’ End Presentation
Fashion Editor Preview & Cocktail Reception for 150.


Adidas NEO Fashion Show
Selena Gomez hosted a showing of the clothing line she and Justin Bieber promote.


MAC Viva La Glam launch
SIR Stage37 hosted MAC Cosmetics’ launch of their 2012 Viva La Glam campaign.


Band of Outsiders 2012
Scott Sternberg and co. returned to SIR Stage37 with the wild west in tow.


Levi’s Spring 2012 Press Preview
Famed American jeanswear label Levi's presented their Spring/Summer 2012 collection.


Mizrahi for QVC
Fashion designer Isaac Mizrahi and cable channel QVC celebrated the launch of their new joint venture.