Coke EKOCYCLE
SIR Stage37 was turned completely green for Coke's EKOCYCLE.
HTC Windows 8 line launch
Microsoft and HTC introduce their new HTC Windows 8 line of phones at SIR Stage37.
Absolut Vodka Ad Campaign Launch
To highlight a new ad campaign, Absolut hosted a blow-out party at SIR Stage37.
Microsoft Preview
This private event featured a showroom layout with interactive displays and a two day exposition with evening cocktail party reception between.
Ad Age Idea Conference
Over 200 industry professionals gathered to hear about and discuss cutting edge concepts in marketing and advertising
Yves St. Laurent: Belle D’Opium
Yves St. Laurent introduced the latest product in the Opium line, Belle D'Opium---at SIR Stage37
VW Launches the New Beetle
For the premiere of the 21st Century Beetle, VW celebrated around the world, literally, meaning same day parties in Berlin, Shanghai, and NYC---at SIR Stage37.